Thursday, September 30, 2010

The tricks our minds play on us...

 This video shows a seminal experiment that Daniel Simons and his co-author and fellow psychologist Christopher Chabris conducted more than a decade ago. It opened up to the two American professors the phenomenon of "inattentional blindness", alerting them to the many tricks that our brains routinely play on all of us. Have a go. I remember doing this many years ago now and I was in disbelief. Goes to show... we don't know the HALF OF IT.

\For more insight to this incredible stuff go to

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Graphic designer, songwriter, creative thinker who wants to do some good in this crazy world. Sharing inspiration from design, science, art & social well-being.